The pack gives you:

Brand foundations

Each pack begins with a clear understanding of who you are as a brand. I outline your story, voice, tone, audience, and core goals, giving you a strong foundation to build from. This section helps you understand what to say and how to say it, so your content feels consistent, confident, and true to your values.

Content analysis

Before planning your strategy, I audit your account and review a selection of your existing content to understand what’s working, what’s missing, and where the biggest opportunities lie. This helps shape the guidance so it’s practical, grounded in real data, and relevant to your current audience.

Custom content pillars

You’ll receive 3–4 content pillars tailored specifically to your business — not generic themes. These pillars give you a long-term structure for what to post, help you stay consistent, and ensure your content always connects back to your purpose and audience.

Visual direction

You’ll get a clear aesthetic guide to help your content feel instantly recognisable. This includes a bespoke mood board, colour suggestions, font direction, and practical advice for creating a cohesive look across Reels, Stories, and carousels on Instagram. It’s designed to help you build a visual identity even if you’re creating content on your phone.

Filming & photography guidance

I provide detailed filming advice so you can capture your own high-quality content with ease. You’ll receive:

• phone settings

• lighting and framing tips

• b-roll and shot lists

• suggested tools

• guidance for storing and editing footage

These give you the confidence to film natural, engaging content on your own.

Hooks, storytelling & talking-to-camera support

To help you create engaging, authentic content, you’ll get a wide range of hook ideas specific to your niche (verbal, visual, sound-led, text-based) as well as guidance on natural voiceovers and talking-head videos. This section is designed to help you communicate clearly, confidently, and in a way that feels personal and real.

Community engagement strategy

You’ll learn how to nurture genuine connection with your audience through comments, Stories, polls, questions, and audience-led content ideas. This section focuses on building a loyal community around your brand, rather than simply posting and hoping for reach.

Caption templates

I include simple, flexible caption templates for both community-focused storytelling and educational or conversion-friendly posts. These give you a starting point for writing captions that feel warm and intentional, while still delivering value.

A personalised & sustainable content plan

To bring everything together, you’ll receive a monthly content plan outlining specific post ideas, themes, hooks, and filming suggestions. This gives you a clear path forward and removes the guesswork from planning your content — so you always know what to share next. Your plan can include as little as 1 month of content ideas, or as much as a whole year. Depending on your schedule and availability, this will typically include between 2 and 3 posts per week.

Post-launch support

Once your pack is delivered, I offer to review up to three pieces of content per month of your plan and provide light feedback. This ensures you stay aligned with the strategy and continue to grow with clarity and support.